At the heart of our consulting practice is a deep belief in the profession of financial advice.
Done well, and done for the right reasons, this is one of the most noble professions in business. A great advisor does more than manage money. They help shape decisions, protect families, create confidence, and influence outcomes that can last for generations.
Better client outcomes. We do what we do to help our clients become some of the best advisors in the industry, so they can have the greatest impact on their clients and the families they serve.
An operating partner — not a generic consultant.
Whatley & Company helps successful advisors put better structure underneath the work without losing the character that got them here.
- They’ve outgrown ad hoc.
The team needs more than intuition and goodwill. - They want operator perspective.
Guidance from people who have run the work. - They want it to stick.
Implementation discipline, not a one-time deck.
The team
Vince Caine
Consultant
Vince brings thirty-plus years of leadership experience in financial services, including Merrill Lynch, Smith Barney, Morgan Stanley, and Stephens, with experience growing an advisory practice, leading offices, and helping advisors streamline and grow their businesses.
Mac Stidham
Consultant
Mac is a forty-five-plus-year investment industry veteran with leadership roles across major wealth-management organizations including Merrill Lynch, Robinson Humphrey, Smith Barney, Morgan Stanley, and Stephens. He brings senior judgment on advisor and practice development, investment process, and the realities of running production businesses.
Randy Matz
Consultant
Randy brings forty-plus years of wealth-management leadership across wirehouse, RIA, and entrepreneurial settings, including senior roles with Morgan Stanley, Smith Barney, and RSM Wealth Management. He has led large advisor offices, scaled independent wealth-management organizations, and brings a practical builder’s perspective to advisor growth and practice development.
Kelly Holliday
Executive Assistant
Kelly coordinates engagement logistics, scheduling, and client communications across the practice. She helps keep the work organized, the follow-up clear, and the client experience moving smoothly from first conversation through ongoing engagement.