W&C Whatley & Company Est. 2005
Practice management Advisor coaching Junior advisor development Business development Client segmentation Team structure Compensation design Succession planning Enterprise value Continuous insight Monthly client letters AI practice application Advisor capacity Quarterly mastermind Investment process Advisor communication Operating rhythm Practice management Advisor coaching Junior advisor development Business development Client segmentation Team structure Compensation design Succession planning Enterprise value Continuous insight Monthly client letters AI practice application Advisor capacity Quarterly mastermind Investment process Advisor communication Operating rhythm

Impactful Communication

Weekly insight, success stories, custom collateral, market context, and client letters.

Advisor desk with a tablet, organized files, and handwritten checklist representing AI converted into practical judgment
Weekly advisor communicationShare success stories, what is working, application ideas, framing, and positioning advisors can use.
Monthly client lettersGhostwritten client communication built around the advisor’s voice, audience, and point of view.
Quarterly mastermindHelp advisors compare ideas, sharpen positioning, and apply what is working in the field.
AI to RI: Real IntelligenceUse AI carefully where it creates capacity and supports better communication without making the work feel generic.

No boilerplate. No prepackaged playbook.

Diagnose

Understand the business as it actually runs.

Current model, constraints, team structure, client base, and growth goals.

Design

Build a practical operating plan.

Roles, routines, client experience, growth systems, and investment process.

Implement

Translate recommendations into practice.

Meeting structure, scorecards, scripts, workflows, and accountability.

Refine

Review, adjust, and keep the team focused.

Sustainable execution as the business evolves.

See the full process

Three consultants. 120 years of combined experience.

Senior operating experience across branch leadership, advisor development, investment management, and practice consulting.

Vince Caine

Vince Caine

Consultant

Vince brings thirty-plus years of leadership experience in financial services, including Merrill Lynch, Smith Barney, Morgan Stanley, and Stephens, with experience growing an advisory practice, leading offices, and helping advisors streamline and grow their businesses.

Mac Stidham

Mac Stidham

Consultant

Mac is a forty-five-plus-year investment industry veteran with leadership roles across major wealth-management organizations including Merrill Lynch, Robinson Humphrey, Smith Barney, Morgan Stanley, and Stephens. He brings senior judgment on advisor and practice development, investment process, and the realities of running production businesses.

Randy Matz

Randy Matz

Consultant

Randy brings forty-plus years of wealth-management leadership across wirehouse, RIA, and entrepreneurial settings, including senior roles with Morgan Stanley, Smith Barney, and RSM Wealth Management. He has led large advisor offices, scaled independent wealth-management organizations, and brings a practical builder’s perspective to advisor growth and practice development.

Kelly Holliday

Kelly Holliday

Executive Assistant

Kelly coordinates engagement logistics, scheduling, and client communications across the practice. She helps keep the work organized, the follow-up clear, and the client experience moving smoothly from first conversation through ongoing engagement.

More about the team

Developing the next generation of advisors.

A structured path for junior advisors covering discovery, investment fundamentals, communication, business development, and applied practice.

Advisor training worktable with planning materials and a W&C coffee mug

If the business has outgrown the current system, let’s talk.

Start with a confidential conversation about the practice, the team, the constraints, and the outcomes you want to create.

Schedule a conversation